Senior Product DesignerSenior UX/UI Designer
Senior Art Director
e-detailer UX/UI design
lead designer
Pfizer (Upjohn), PH
Designed an e-detailer for medical representatives to use when presenting Upjohn Medicines.
BRAND / CLIENT
pfizer (upjohn)
ROLE
Lead Designer
YEAR
2021
OUTCOME
Design approved by Pfizer.
Prototyping,
iPad (Device),
UX and UI Design,
High Fidelity Wireframing
01
Task
Design an interactive e-detailer which informs readers on the brand promises, benefits, and quality assurance of Upjohn medicines.
02
key points
Time constraint between doctors appointments and easy navigation werekept in mind when designing the e-detailer.
03
Approach
I was responsible for finding the best possible way to tackle the key points without diminishing the importance of Upjohn’s 3 Pillars and 4 Upjohn brands pages in the e-detailer.
Access to these 2 pages are seen at the bottom navigation in the homepage so access to the information is immediate.
I also designed the floating “pill” icon as a“quick access” button to the 4 brands. This icon is seen in every page and leads to the omnibus page. Both the home button and the quick access button are seen in every page.
04
outcome
After presenting the prototype to Pfizer and receiving their praises because of its ease of use and clear design, we received the buy in from both medical and marketing teams for the e-detailer’s design.
Splash screen
Key Visual: Upjohn’s Three Pillars
Current page: Four Brands (Omnibus)
Wireframes: Upjohn’s Three Pillars and Four Brands pages
