Senior Product DesignerSenior UX/UI Designer
Senior Art Director
e-detailer UX/UI design
lead designer
Pfizer (Upjohn), PH
Designed an e-detailer for medical representatives to use when presenting Upjohn Medicines.
BRAND / CLIENT
pfizer (upjohn)
ROLE
Lead Designer
YEAR
2021
OUTCOME
Design approved by Pfizer.
Prototyping,
iPad (Device)
UX and UI Design,
High Fidelity Wireframing
01
Task
Design an interactive e-detailer which informs readers on the brand promises, benefits, and quality assurance of Upjohn medicines.
02
key points
Time constraint between doctors appointments and easy navigation werekept in mind when designing the e-detailer.
03
Approach
We featured Upjohn’s 3 Pillars and 4 Upjohn brands in the e-detailer.
Access to these pages are seen in the homepage to let users know what to expect in the e-detailer.
I designed the floating “pill” icon as a“quick access” button. This icon is seen in every page and leads to the omnibus page.
04
outcome
After presenting the prototype to Pfizer and receiving their praise for its ease of use, we received the buy in from both medical and marketing teams for the e-detailer’s design.
Splash screen
Key Visual: Upjohn’s Three Pillars
Current page: Four Brands (Omnibus)
Wireframes: Upjohn’s Three Pillars and Four Brands pages
