Senior Product DesignerSenior UX/UI Designer
Senior Art Director
website UX/UI design (e-commerce)
lead designer
AGREA, PH
Designed an e-commerce websiteto spotlight the AGREA farmers. Individual web project turned full digital campaign.
< DESIGN PROJECTS
BRAND / CLIENT
agrea
ROLE
Lead Designer
YEAR
2021
OUTCOME
Website design project turned full campaign (launch).
Prototyping,
E-commerce,
UX and UI Design,
High Fidelity Wireframing
01
Task
AGREA wanted to increase farmers’ visibility and profit while providing customers with fresh produce everyday.
02
situation
This was a team of 4: our CEO, our Accounts Director, my Creative Director, and myself as the Lead Designer.
There was a rise of home deliveries during the pandemic. From this, AGREA wanted to take the opportunity to highlight farmers, and have fresh produce delivered when customers order directly from their site.
It was important that the site informs customers that farmers profit from ordering through the site and there are no third parties who gets a percentage from each purchase.
03
approach
To highlight the farmers and their stories, information about them are placed in the headers and carousels of all pages.
This decision was crucial because we wanted to show that real people, and not big corporations, are behind every produce.
The design was presented through a high fidelity prototype (with InVision) which brought excitement to AGREA as they got a glimpse of their goal.
04
indicators
The use of Indicators in this website was to increase visibility on both farmers and selected produce. The indicators can be found on the Products page.
Farmer Quotes
Recipe
Notify me
05
outcome
AGREA approved of the website design, and increased our scope: create a digital campaign to launch the website. This required us to bring in our Creatives Team for the campaign, while I was responsible for the full website design.
State: Default
State: on Hover
AGREA Header Carousels and Beneficiaries
AGREA Product Page
Wireframes: AGREA website prototype pages
