Senior Product DesignerSenior UX/UI Designer
Senior Art Director
website UX/UI design (e-commerce)
lead designer
AGREA, PH
Designed an e-commerce websiteto spotlight the AGREA farmers and
their stories.
< DESIGN PROJECTS
BRAND / CLIENT
agrea
ROLE
Lead Designer
YEAR
2021
OUTCOME
Website design project turned full campaign (launch).
Prototyping,
E-commerce,
UX and UI Design,
High Fidelity Wireframing
01
Task
AGREA wanted to increase farmers’ profit and lessen the number of “hands” involved in the transfer of produce between farmers and consumers.
02
situation
This was a small team of 4: my creative director, an accounts manager, our CEO, and myself as the lead designer.
There was a rise of home deliveries during the pandemic. AGREA wanted to have a site where people can not only buy fresh produce and have them delivered to their homes, but also highlight the farmers.
03
approach
To highlight the farmers, I placed them and information about them on the headers and carousels. This is to show that real people, and not big corporations, are behind every purchase.
04
indicators
The Icons / indicators I used were seen on the Products page. These indicators were product-specific or farmer-specific.
Farmer Quotes
Recipe
Notify me
05
outcome
AGREA approved of my website design, and increased our scope to create a digital campaign to launch it.
State: Default
State: on Hover
AGREA Homepage
AGREA Product Page
Wireframes: AGREA website pages
